England Eyes Ban on Energy Drink Sales to Under-16s: A Parent’s Guide to What This Means

A Bold Move to Prioritize Youth Health

In a sweeping public health initiative, England’s government—led by Health Secretary Wes Streeting—has announced a proposal to ban the sale of high-caffeine energy drinks to anyone under 16. This includes popular brands like Red Bull, Monster, Relentless, and Prime Energy. The restriction would apply across a variety of outlets: shops, cafés, restaurants, vending machines, and even online platforms.


What’s Driving the Ban?

  • Combatting Obesity & Poor Dental Health
    High-caffeine beverages often come loaded with sugar, which not only contributes to growing obesity rates but also poses significant risks to dental health.
  • Protecting Mental and Academic Well-Being
    Excessive caffeine consumption in children has been linked to disrupted sleep patterns, heightened anxiety, and decreased concentration—factors that can derail learning and behavior in school. Teachers have voiced concern over how energy drinks leave students “bouncing off the walls” during lessons.

Implementation & Scope

The proposed law would amend the Food Safety Act 1990, targeting drinks with more than 150 mg of caffeine per litre—a level many energy drinks exceed. Regular soft drinks, tea, and coffee with lower caffeine content will remain unaffected.

Though major supermarkets voluntarily stopped selling such drinks to under-16s back in 2018, smaller retailers haven’t consistently followed suit. The law aims to close that gap and ensure uniform compliance. Enforcement responsibilities are set to fall on trading standards officers.


Support and Criticism

Supporters’ Perspective

  • Public Health Advocates argue the decision is “common sense,” with clear benefits for children’s physical, mental, and behavioral health.
  • Educators believe the ban will support improved classroom behavior and learning environments.

Critics’ Concerns

  • Some warn of unintended consequences—like children obtaining energy drinks through adults—and suggest the law could be circumvented.
  • Dentists are pushing for the ban to include zero- or low-sugar drinks too, citing acidity and habit-forming risks.

Global Context: How Other Countries Handle This

Labelling standards already require beverages with over 150 mg/L of caffeine in the EU and UK to display warnings like: “High caffeine content. Not recommended for children or pregnant or breastfeeding women.”

  • Several countries—including Lithuania, Poland, and Latvia—have implemented national bans on energy drink sales to minors (usually under 18).
  • Australia doesn’t have a national sales age limit, though schools and some regions have restricted access or banned certain high-caffeine drinks like Prime Energy.
Read more: England Eyes Ban on Energy Drink Sales to Under-16s: A Parent’s Guide to What This Means
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